Gâteau anniversaire - st-hubert
My Role
Led the art direction for the project. I designed the placemat and adapted it into the full set of visual declinations, which were then sent to St-Hubert's internal teams to guide production and rollout.
This project consisted of designing and promoting a cake St-Hubert released to celebrate its 75th anniversary. The visual concept was first developed as a placemat design, then adapted across multiple touchpoints, including a menuboard, a Facebook cover, a Facebook post, and website visuals.
The project was a collaborative effort between multiple teams, translating a single visual concept into a cohesive campaign across print, digital, and social formats.
